The Folded Mark

Halden had outgrown the playful startup look it launched with. Its clients are now finance teams who want quiet confidence, not confetti.

We built the identity around a single folded mark and a restrained palette, then tested it on invoices, dashboards and conference stands before anything else.

Sales calls now start with the product, not with explaining who Halden is. Brand recall in the post-launch survey rose by 38%.