atelo

Journal

Notes from the studio floor

What we learn while making things: process, tools, mistakes and the occasional opinion.

Latest

Process4 min read

How we run a brand workshop in one day

Most brand projects go wrong before the first sketch. Here is the one-day workshop we use to agree on what a brand should say, and the exercises we dropped along the way.

More notes

Materials3 min read

Why we choose materials before we draw

On most of our houses, the first decision is not the plan but a stone, a timber or a concrete mix. A note on working from the material outwards, and what it changes on site.

Photography3 min read

Shooting a lookbook on location

A location shoot gives a collection a place to live, and it gives a crew a dozen ways to lose the light. How we plan, scout and run a two-day lookbook away from the studio.