01The challenge
A family apothecary moving into retail needed packaging that kept the warmth of the original shop.
All work
Packaging · 2025
The Apothecary Range
Packaging that feels like the apothecary it came from
- Client
- Morrow & Lane
- Category
- Packaging
- Year
- 2025
- Location
- Edinburgh
- Services
- Packaging, Typography, Print
Case study
02Our approach
Amber glass, letterpress labels and a type system drawn from the shop's old ledgers.
03The result
The range sold out in twelve of fourteen stockists within the first month.
