01The challenge
Hollin's knits are made by hand in small runs, and the old photography made them look mass-produced.
Lookbook · 2025
A lookbook for a slow-made knitwear label

Case study
Hollin's knits are made by hand in small runs, and the old photography made them look mass-produced.
Close crops, natural fibre textures and soft morning light in the maker's own home.
Online conversion on the knitwear range rose 31%.


