Process4 min read
How we run a brand workshop in one day
Most brand projects go wrong before the first sketch. Here is the one-day workshop we use to agree on what a brand should say, and the exercises we dropped along the way.
Issue Nº 14Autumn / Winter 26
Fashion photography studioAteloAtelier
A fashion studio in Paris for independent labels. We style, light and photograph collections, then build the editorials, lookbooks and campaigns around them.
- Editorials
- Lookbooks
- Campaigns
- Art direction
- Styling
Nº 01 — The atelier
We photograph clothes the way they feel to wear: real fabric, slow light and one idea per story, styled and shot by the same small team.
Colophon
- Founded
- Paris, 2014
- Team
- Nine people, one studio
- Disciplines
- Photography, styling, set design
- Labels
- Over sixty independents
Nº 02 — The lookbook
Autumn, in eight looks
Pieces from four independent labels, shot over two days in the studio and on location.
Nº 03 — Editorials
Recent stories
Four commissions from the last two seasons: an editorial, a campaign and two lookbooks.
- Nº 01Editorial — 2026
Noir Volume
Maison Ardent's autumn line is all shape and no colour, which flattens easily on camera.
Editorial, Styling, Photography
Read the storyMaison Ardent
Paris
An autumn editorial in black volume
- Nº 02Campaign — 2026
Satin Hour
A capsule of satin pieces needed to look expensive without a single logo.
Campaign, Art direction
Read the storyLune Studio
Milan
A campaign for an evening-wear capsule
- Nº 03Lookbook — 2025
Stone & Linen
A linen collective wanted a lookbook that felt like a holiday, not a studio.
Lookbook, Location, Photography
Read the storyTerre Collective
Puglia
A summer lookbook shot among old stone
- Nº 04Lookbook — 2025
Quiet Knit
Hollin's knits are made by hand in small runs, and the old photography made them look mass-produced.
Lookbook, Styling
Read the storyHollin Knitwear
Copenhagen
A lookbook for a slow-made knitwear label
Nº 04 — Services
What we make
Book one service or the whole studio. Every shoot comes with styling, a set and a finished grade.
- 01
Editorial
Magazine stories built around a single idea, from casting to the final sequence of pages.
From one day
- 02
Campaign
Seasonal images for print, outdoor and social, directed so every format reads as one campaign.
From two days
- 03
Lookbook
Every piece of a collection, shot clean and consistent for buyers, stockists and your own shop.
From one day
- 04
Art direction & styling
Creative direction, set design and styling for shoots your own team produces.
Per project
Nº 05 — Behind the scenes
One studio, every step
Fittings, set, light and grade happen under one roof. Nothing is sent out, so a look stays the same from the rail to the print.
- 01
Fitting & casting
We meet the clothes before the models: fit, fabric and how each piece moves.
- 02
Styling on the rail
Looks are built and pinned the day before, so the shoot is only about light.
- 03
The shoot
One photographer, one stylist, one set. Fewer people, quieter frames.
- 04
Selects & grade
We edit hard and grade by hand, matched against the fabric swatches.
Nº 06 — Letters
From the labels
They understood that our clothes are about shape. The editorial made black look like the richest colour in the collection.
Two days of shooting gave us a year of images. Our stockists still ask for the stone-arch pictures.
Journal
From the journal
Notes on process, materials and the occasional mistake.
Materials3 min read
Why we choose materials before we draw
On most of our houses, the first decision is not the plan but a stone, a timber or a concrete mix. A note on working from the material outwards, and what it changes on site.
Photography3 min read
Shooting a lookbook on location
A location shoot gives a collection a place to live, and it gives a crew a dozen ways to lose the light. How we plan, scout and run a two-day lookbook away from the studio.
Now booking Spring / Summer 27
Book a shoot
Tell us about the collection, the date and the mood. We reply within two working days with a treatment and a quote.
Book a shoot
Photography — Styling — Set design — Casting