Brand identity
- Strategy
- Naming
- Logo
- Guidelines
Strategy, naming, logos and the systems that keep a brand consistent from the first slide to the hundredth product.
Independent design studio, London
Taking on projects for 2027
A design studio for brands that move.
Atelo is a creative agency of designers, developers and animators. We make identities, websites and films for teams who want to be remembered for the right reasons.
Branding · Web · Motion
The studio
We are twelve people in a converted print shop in Clerkenwell. We take on a few projects at a time, ask a lot of questions and stay until the work is right, from the first workshop to the last file.
Services
Four disciplines, one team
Most projects use all four. We plan them together, so the identity, the website and the launch film tell one story.
Web design & development
- UX
- UI
- Next.js
- CMS
Websites and product interfaces designed in the browser and built to last, with motion that serves the story.
Motion & 3D
- Motion
- 3D
- Launch film
- UI motion
Launch films, product renders and interface animation that make an idea move the way it should feel.
Art direction
- Campaign
- Photography
- Editorial
Campaigns, photography and print, directed so every piece looks like it came from the same hand.
Recent projects
Made in the studio
Identities, websites, packaging and films from the last three years. Each one started with a question we couldn't answer yet.
The Folded Mark · Branding
Sensors at Work · WebSince 2014
Curious minds, steady hands
The Apothecary Range · Packaging
Slow Type · Branding
Glass Launch · MotionHow we work
Small team. Senior people.
Paper Winter · Campaign
A Hundred Years of Plans · Branding
One Question per Screen · Web
Selected work
Projects we still talk about
- The Folded MarkHalden · Branding · 2026
- Sensors at WorkKestrel · Web · 2026
- The Apothecary RangeMorrow & Lane · Packaging · 2025
- Slow TypeQuillpoint · Branding · 2025
- Glass LaunchVantor · Motion · 2025
- Paper WinterTidewell · Campaign · 2024
- A Hundred Years of PlansAshgrove · Branding · 2024
- One Question per ScreenBrightfield · Web · 2024
In numbers
Twelve years of careful work
We grow slowly on purpose. Most of our clients come back, and most new ones arrive through them.
- Projects launched
- 140+
- Industry awards
- 32
- Years in Clerkenwell
- 12
- Countries our clients work in
- 14
Trusted by teams at
Kind words
Atelo found the one idea we kept circling around and made it obvious. Our sales team uses the new brand in every first meeting.
Nora LindqvistHead of Brand, Halden
Testimonial 01 / 03
Recognition
Awards we're quietly proud of
Prizes are not the point, but they tell us we're on the right track.
- Atlas Web PrizeSite of the Day · 20264 wins
- Northern Light Design AwardsBrand identity · 20262 wins
- Index Motion FestivalBest launch film · 20251 win
- Ledger Type AnnualEditorial typography · 20253 wins
- Harbour Design WeekPackaging · 20242 wins
Journal
From the journal
Notes on process, materials and the occasional mistake.
Process4 min read
How we run a brand workshop in one day
Most brand projects go wrong before the first sketch. Here is the one-day workshop we use to agree on what a brand should say, and the exercises we dropped along the way.
Materials3 min read
Why we choose materials before we draw
On most of our houses, the first decision is not the plan but a stone, a timber or a concrete mix. A note on working from the material outwards, and what it changes on site.
Photography3 min read
Shooting a lookbook on location
A location shoot gives a collection a place to live, and it gives a crew a dozen ways to lose the light. How we plan, scout and run a two-day lookbook away from the studio.
New projects
Let's talk about your project
Tell us where you are and where you want to be. We reply within one working day, usually with a few questions.